You've Been Lied To

I know you’ve been told that pictures are worth 1,000 words, but I am here to tell you that they are not.

They’re worth 10,000 words.

We no longer live in a world where print media rules. People are reading less and taking in more visually. You have to be sure that your photos and graphics communicate what you want them to communicate. In many cases, that may be the only chance you get to convey your message to your target audience.

So what elements should your photos and graphics contain?

Here are my top three:

  1. Clear Message

  2. Branded Content

  3. Accurate Representation of Product or Service

In today’s world, where social media plays such an integral role in your company’s marketing efforts, investing in quality photos will enhance the credibility of your business in an huge way.

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